Trader Joe’s Quietly Launched a YouTube Channel, So BRB While I Binge-Watch Every Video

Calling all Trader Joe’s superfans: the grocery store chain officially has its own YouTube channel, so get ready to slam that red “subscribe” button! As initially pointed out by an eagle-eyed Reddit user, TJ’s quietly joined YouTube on April 23 and has remained fairly under the radar since then, only garnering a couple hundred subscribers thus far. Seeing as the brand notably lacks a social media presence on Twitter and Facebook, we’re excited to have another platform for fulfilling our Trader Joe’s obsession. What’s featured on this brand-new channel, you ask? In addition to a handful of recipe tutorials starring popular items from the store, there are also some videos that offer fascinating behind-the-scenes glimpses at the making of various …